YOUR ONE-STOP-SHOP FOR MARKETING
A great program, event or activity is nothing if no one knows about it. Your marketing team is here to help you get the word out! Sometimes, factors beyond our control dictate the level of resources dedicated to a project. We’ve come up with some basic packages, meant to be a starting point, for telling us about your project, who you want to know about it, and how much time and money you can put behind the promotion of it.
PLANNING MAKES PERFECT
Not all of the time, but it surely helps. Get things rolling in the marketing department by filling out one of the form options below.
The Quick ‘n’ Easy is for the simple stuff. You need an edit to an existing asset, have a document to upload to the website, need a website alert or page edit. We’ve got this! Expect a response with a timeline in a day.
Choose The Standard if your project is new or is an existing program/campaign that is heading into prime time for promotion or is part of an association-wide push. We’ll help you get the word out using our typical channels.
You are in a tremendous hurry, either because something just came up or we need to accommodate a high-priority need. We’ll work with you to sort out the best options to get the word out using channels that make sense.
ADDITIONAL OPTIONS
If your project or request doesn’t fit into one of the package buckets above, we recommend you start by contacting Diana Remer, our association project manager. She’ll set up a marketing consultation with you to gather details, timelines and put a plan together. Examples:
- Special project (member Y story, video request, facility signs or displays)
- Special event or new program (gala, facility remodel/upgrade)
- Large or extended campaign involving multiple communication/promotional channels and/or budget for additional tactics, e.g., grand opening, community partnership
Contact Diana via email: Diana Remer.
TRAINING & RESOURCES
PREVIOUS TRAINING
If you missed the introduction to Marq (formerly LucidPress) on August 19, you can view the recording here (Use passcode: bJ!Gf19s). You can view the transcript here (use passcode: &ti9u94=).
Marq is your key to taking full advantage of Freedom Within the Framework! Find out how you and your team can produce quick, great-looking and, most-importantly (to marketing team), brand-compliant flyers, newsletters, schedules, etc. Want access to Marq? Submit a request here.
UPCOMING TRAINING
- Check back for upcoming trainings/information sessions.
ADDITIONAL RESOURCES
| RESOURCE | DESCRIPTION | LINK |
|---|---|---|
| Images | We have hundreds of images on the Association’s SmugMug account. Password: YMCAisfun | SmugMug |
| Brand Resource Center | Everything Y-USA. Images, marketing campaigns, ideas, logos, fonts — it’s all here. Access your account through Y-USA. | BRC |
| MARQ | Marq, formerly called Lucid Press, houses templates for flyers, newsletters and more. We have a limited number of accounts, so you may have to wait a bit to get access. Please Fill out this account access request form to express interest. | MARQ |
| Email signature | We’ve got rules for that! Here’s how to set up yours. | EMAIL SIGNATURES |
| Font – Cachet | Download our branch fonts. | CACHET FONTS |
| Y logos | Download Y logos — jpg/png files | Y LOGOS |
| Y logos + Areas of Impact | Download the logo with Areas of Impact — English and Spanish | AOI – English AOI – Spanish |
| Letterhead | Download Y letterhead to ensure your communication is branded and professional. Word docs. | LETTERHEAD |
| Memo | Similar to the Y letterhead, this template doesn’t have the footer content. Word doc. | MEMO |
| Zoom | So colorful! So professional! Take that meeting at the pool, and your colleagues will be none the wiser (but be sure to hit mute when cabana attendant asks, “refill?”). These are large files; each download has several options. | ZOOM1 ZOOM 2 |
| SimpleText | Our current platform for sending alerts to members who opt in for the service. Pool closures, group fitness class cancellations — unplanned stuff that could affect a person’s visit to the Y. Find your branch’s lists on our subscriptions page. Questions? Contact Sonia Robertson, [email protected]. | SIMPLETEXT |
| REACH Media | You know those li’l black boxes that are stuck to the backs of your branch TVs — the ones that are either impossible to “reach” or are about to fall onto the floor? Those REACH Media boxes run our digital signage, and while they can be a bit temperamental, boy, do they look great, with beautiful (thanks to our designers), eye-catching, highly visible slides that are an efficient way to show members what’s what at the branch. We have plans to do more with these; stay tuned. Questions? Contact Alie Anderson, [email protected]. | |
| PeachJar | We use PeachJar to get flyers out to area schools. There is a cost involved and some time needed for proper approvals, possible translation, etc. We’ll pick up the tab for three schools, and your branch will cover the rest if you wish to do a larger distribution. Questions? Contact Alie Anderson, [email protected]. | SCHOOL FINDER |
| Preva | Our Precor cardio equipment uses the Preva network, which allows members to track workouts, access We can promote Preve Our current platform for sending alerts to members who opt in for the service. Pool closures, group fitness class cancellations — unplanned stuff that could affect a person’s visit to the Y. Find your branch’s lists on our subscriptions page. |
BRANDING AND MESSAGING GUIDES
You’ll find a ton of documentation, samples, templates, etc. on the Y of the USA Brand Resource Center. We’ve pulled a few for you here:
The messaging guide explains what we say (brand strategy and messaging), how we say it (personality) and to whom (audience mapping) to drive awareness, interest, engagement and action.
Inspiration for all Y staff to steward and strengthen the Y brand. Our brand is a guide for how we think, act and communicate. So everything we do impacts our brand.
This playbook is the result of many months of research and feedback gathering that Y-USA conducted with an independent consultant.
A one-sheet summarizing our brand colors, fonts and look.
